Technical Marketing Handbook

Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser

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Recent Episodes

TMH #3: Online Analytics with Paul Boocock

Posted July 27, 2021 • 00:56:43

Paul Boocock from Snowplow Analytics joins the podcast to discuss the past, present, and future of online analytics.

TMH #2: Ad Blockers with Pete Snyder

Posted July 13, 2021 • 00:43:27

This time around on the Technical Marketing Handbook podcast, we chat with Pete Snyder of Brave software about ad and content blockers.

TMH #1: Core Web Vitals with Philip Walton

Posted June 27, 2021 • 01:09:34

In this episode of the Technical Marketing Handbook podcast, we are joined by Google's Phil Walton to discuss Core Web Vitals.

TMH #1: Core Web Vitals with Philip Walton

Posted June 27, 2021 • 01:09:34

Core Web Vitals are a fairly recent (in Internet time) addition to the browser's tools for measuring site and page performance.

They...