Technical Marketing Handbook

Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser

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Recent Episodes

TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava

Posted October 5, 2021 • 00:22:28

In this episode, Simo Ahava revisits Server-side Tagging, a topic discussed

TMH #7: Browser Tracking Protections with Simo Ahava

Posted September 20, 2021 • 00:24:10

Once again flying solo, Simo Ahava discusses the phenomenon known as browser tracking protections in this short but topical episode.

Tracking...

TMH #6: Web Browsers with Simo Ahava

Posted September 7, 2021 • 00:35:00

In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter.

TMH #5: Tag Management with Adam Halbardier

Posted August 24, 2021 • 00:40:46

In this episode, Adam Halbardier of Google joins me to discuss tag management. We talk about the difficult engineering choices that the developers of...

TMH #4: Search Intelligence with Dawn Anderson

Posted August 8, 2021 • 00:54:12

I was fortunate enough to sit down (virtually) with Dawn Anderson of Bertey.

If you follow...