Technical Marketing Handbook

Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser

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Recent Episodes

TMH #13: Take Care Of Your Expertise with Simo Ahava

Posted December 14, 2021 • 00:16:54

TMH #13: Take Care Of Your Expertise with Simo Ahava Published 14 December, 2021

It’s...

TMH #12: Missing Motivation with Simo Ahava

Posted November 30, 2021 • 00:27:49

TMH #12: Missing Motivation with Simo Ahava Published 30 November, 2021

It’s...

TMH #11: Product Analytics with Adam Greco

Posted November 16, 2021 • 00:48:21

TMH #11: Product Analytics with Adam Greco Published 16 November, 2021

We’re...

TMH #10: Communication Struggles with Simo Ahava

Posted November 1, 2021 • 00:25:57

In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies,

TMH #9: Experimentation with Matt Gershoff

Posted October 19, 2021 • 01:05:53

Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation...